At the International Orthopedic Trauma Collaborative, I built social media, website content, and marketing efforts from the ground up, growing the organization’s presence to over 25,000 followers across TikTok, Instagram, Facebook, and LinkedIn. I also led bi-weekly meetings, managed interns, and produced and directed content. This brand presence directly contributed to securing hundreds of thousands of dollars in life-saving medical equipment now being delivered overseas.
Social Media
Dr. Solomon’s Inspirations 🇪🇹
#Inspiration #Doctor #Hope #Ethiopia #AddisAbaba #Bones #Orthopedics #Father #School #Medical #University #Advice #Education #Science #Community #teacher
OR Nurse Responsibilities 🇪🇹 vs 🇺🇸
#Nursing #Ethiopia #OperatingRoom #OR #Clean #Care #Help #Healthcare #Documentary #Responsibilities #Surgery #Washing #US #Schedule #Equipment #Screws #Vendor #People
A Surgeon’s Reaction to AaBET Hospital in Addis Ababa 🇪🇹
#Hospital #Ethiopia #AddisAbaba #Sky #Care #Africa #Resident #Surgeon #Doctor #Clinic #Hotel #Transformation #KU #Academic #Public #Overwhelming #Roads #Traffic #Patients #Challenges #Resources #Reflect
Content Management Systems
Working initially with a web designer, I launched traumacentral.org by creating the logo, copy, images, and graphics. Drawing on my training at KU’s School of Journalism, I was already experienced with WordPress and quickly took over full site management. The site became a hub for events, embedded donation links, and broader organizational outreach.
Backer Hamada 